Church Signs?

I was driving down to Houston a few months ago and I was looking out the window when I my eyes started catching church signs. A few advertised an upcoming revival or pot luck dinner, and a few had such sayings like "There's no A/C in Hell." 

A quick google search came up with a few clever sayings like "There's some questions Google can't answer" and the ever famous "Sign Broken, Message Inside."

My favorite are always the ones that don't quite say what they may have intended. "Don't Let Worry Kill You, Let the Church Help"

After reading all the variety of signs I began to wonder what is the purpose of the church sign, and how best can we use it to communicate? What kind of message can you send in only 5 lines of 20 letters each?

The folks over at "Church Marketing Sucks" (reason for name) posted about this a few years ago when Joel Bezaire wrote "When Church Signs Suck"  After his top ten list of things not to put on your sign he writes this:

"Most churches would admit that their church signs serve one of four purposes. First, the church sign can encourage current members to attend. Second, it can encourage non-believers or those who currently do not attend church to attend. Third, a church sign may improve the church’s image in the community. Fourth, a church sign can be another outlet for a church to glorify Christ and make Him known."

So what should you put up on your sign? Here's his suggestions:

• Bible verses. (Note: Please choose Bible verses that make sense on their own and do not require a theology degree and three chapters of context.)
• Service times.
• News of how the church is working in and with the community. As a special bonus, not taking the time to think up these slogans actually leaves time for a church to work in and with the community.
• General church news (new pastors, exciting growth, new programs, new buildings, etc.)
• Upcoming sermon titles, provided they do not breach any of the above 10 categories.

So what do you use your church sign for? Do you think it's a good way to communicate? Share some of the best, worst or funniest church signs you have come across...