Information or Inspiration

One communication blog I almost always open comes from Kem Meyer. In her most recent post, Revamping Communication Arts Volunteer-ism she shares some information about the Communication Arts and Tech Ops Teams at Granger Community Church. I invite you to read the full article for yourself.

I wanted to point out one line in the "Communication Arts Teams" page that I think is often overlooked, yet vitally important.

Ready?

Here it is...

Transform content from “information” to “inspiration” through clever copywriting and editing.

Did you catch it? How many times do we spit out information without it being inspiration? Why is it so easy to print information instead of inspiration? How can we turn information into inspiration?

So what do you think? Let me know in the comments section or on Simple Church Communication Facebook Page.